Horizontal SaaS: The Big Picture

As a founder, it’s easy to get caught up in the daily grind, making it challenging to keep a clear view of the big picture. This is especially true in the current environment, where numerous factors are in flux—from the emergence of generative AI to the tough funding climate and the seemingly endless SaaS recession.

That’s why I created this map, specifically for SaaS founders who don’t want to get lost in the details but need to understand the broader picture. In the map below, you’ll find the macro forces shaping the horizontal SaaS industry, categorized into five key areas: Finance, Product, Go-to-Market, Customers, and Competitive Landscape.

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