Quadrant #1: These products provide a radical change which is hard for the customer to come back from. And these tools don’t compete on budget with existing similar apps in the customer’s stack. Quadrant #2: These products provide a radical change for the users but they already pay for software that could provide a similar… Continue reading SaaS: Going beyond “It’s just an AI-wrapper”
In a previous post I explained why I think that revenue generation in early stage SaaS startups should be founder-led. Below you can see a table that I use to visualize how many customers it takes for a SaaS startup to reach $25k and then $42k of MRR, depending on its monthly pricing/revenue per customer.… Continue reading How many customers does it take to reach $25k and $42k of MRR?
In my last post about founder-led revenue, I broke down the path to $100k MRR into three stages: But there was no data on how long it takes to reach these thresholds. Chartmogul released a great report (which I highly recommend) where you can see real data about this journey. Be aware that the starting… Continue reading How long does it take to reach $1M ARR?
The past couple of weeks I’ve been working with several early stage SaaS founders who are in the 0-$10k MRR range. A common theme that came back across these different projects was about why the first $100k of MRR should be “founder-led” revenue versus hiring an experienced person to be in charge of revenue generation… Continue reading Founder-led revenue: Growing a SaaS from $1k to $100k MRR