Vertical SaaS: The Big Picture

As a founder, it’s easy to get caught up in the daily grind, making it challenging to keep a clear view of the big picture. This is especially true in the current environment, where numerous factors are in flux—from the emergence of generative AI to the tough funding climate and the seemingly endless SaaS recession.

That’s why I created this map, specifically for VSaaS founders who don’t want to get lost in the details but need to understand the broader picture. In the map below, you’ll find the macro forces shaping the VSaaS industry, categorized into five key areas: Finance, Product, Go-to-Market, Customers, and Competitive Landscape.

If you want to be kept informed, you can subscribe to my newsletter, where I share weekly updates about these big-picture trends:

You can download the PNG version here, and the PDF version here.

List of the major sources of data I used to build this map: