In a previous post I explained why I think that revenue generation in early stage SaaS startups should be founder-led. Below you can see a table that I use to visualize how many customers it takes for a SaaS startup to reach $25k and then $42k of MRR, depending on its monthly pricing/revenue per customer.… Continue reading How many customers does it take to reach $25k and $42k of MRR?
Tag: Incremental and radical SaaS
How long does it take to reach $1M ARR?
In my last post about founder-led revenue, I broke down the path to $100k MRR into three stages: But there was no data on how long it takes to reach these thresholds. Chartmogul released a great report (which I highly recommend) where you can see real data about this journey. Be aware that the starting… Continue reading How long does it take to reach $1M ARR?
The Incremental SaaS Playbook: A Founder’s Perspective
This post is the third part of a series covering the age of the “Incremental SaaS”. In this one I focus on the consequences of building an incremental SaaS from a founder perspective. 1. It’s ok to bootstrap first and raise later (>$1M ARR) I always had issues with opposing the bootstrap and VC models.… Continue reading The Incremental SaaS Playbook: A Founder’s Perspective
Is your SaaS Radical or Incremental?
In my previous post I wrote about what I call the age of the “incremental SaaS”. In this article, I dig a bit more into what the term “radical SaaS” covers and how I distinguish radical from incremental SaaS. Radical SaaS: Creating a “before and after” effect I use the term “radical” in the literal… Continue reading Is your SaaS Radical or Incremental?
Consequences of the incremental SaaS era from a VC perspective
In a previous post I explained how I personally believe that in the traditional B2B software categories (productivity, sales and marketing software, developer tools, analytics etc…) we now see many more “incremental SaaS” than “radical/category defining SaaS”. And how it changed my perspective when it comes to pre-seed/seed SaaS financing. In this post I will… Continue reading Consequences of the incremental SaaS era from a VC perspective
B2B software: Investing in the age of the “Incremental SaaS”
The past 12 months I felt a bit uncomfortable with the early stage VC funding environment. And not only because of the sky high valuations that we saw last year. But I couldn’t articulate precisely why. This is why I decided to take the time this summer to do some introspection and to try to… Continue reading B2B software: Investing in the age of the “Incremental SaaS”